Open navigation
Close navigation

A bad

focuses on you and not the client.

  • They give a detailed description of your company’s products and services
  • They are generic and easily reused for other clients
  • They have pages and pages of unnecessary information
  • They are dense with overly sophisticated corporate and technical jargon
  • They offer no proof that you can do the job

A winning

focuses on the client, their needs, and their objectives.

  • They always contain a solution or recommendation
  • They make specific observations about the client and the job
  • They demonstrate what the results will look like after taking the recommended action
  • They are concise, focused, and easy to read
  • They set you apart from your competition

A bad

relies too heavily on supporting aids, removing any engagement with the client.

  • They dilute the impact of your solution by giving too much detail
  • They have too many slides with too much text, leading to ‘death by PowerPoint’
  • They are unrehearsed or over-scripted
  • They cram too much information into a short space of time

A winning

leaves the client feeling confident that you can deliver results.

  • They communicate important messages clearly and concisely
  • They deliver complex information in a way that is easy to understand
  • They give the client an insight into what it would be like to work with you
  • They are purity, engaging, and memorable
  • They finish on time