Helping
You Win
- Tips
Follow these simple tips to
win more work.
A bad
proposal
focuses on you and not the client.
- They give a detailed description of your company’s products and services
- They are generic and easily reused for other clients
- They have pages and pages of unnecessary information
- They are dense with overly sophisticated corporate and technical jargon
- They offer no proof that you can do the job
A winning
proposal
focuses on the client, their needs, and their objectives.
- They always contain a solution or recommendation
- They make specific observations about the client and the job
- They demonstrate what the results will look like after taking the recommended action
- They are concise, focused, and easy to read
- They set you apart from your competition
A bad
pitch
relies too heavily on supporting aids, removing any engagement with the client.
- They dilute the impact of your solution by giving too much detail
- They have too many slides with too much text, leading to ‘death by PowerPoint’
- They are unrehearsed or over-scripted
- They cram too much information into a short space of time
A winning
pitch
leaves the client feeling confident that you can deliver results.
- They communicate important messages clearly and concisely
- They deliver complex information in a way that is easy to understand
- They give the client an insight into what it would be like to work with you
- They are purity, engaging, and memorable
- They finish on time